No matter the business sector, monitoring all sales stages is crucial if you want a comprehensive view of trends, timing, and a better understanding of the actions needed to establish the ideal conditions between the company and the client. Let’s explore what a sales pipeline is and why it is essential for businesses.
To fully grasp the strengths of a pipeline, it is important to ask what fundamental measures can boost sales, such as a tool that identifies potential performance issues in advance or provides a clear projection of monthly, weekly, or quarterly deal closures.
Providing the sales organization with a precise mapping of the sales status highlights how to convert opportunities into acquired clients.
The pipeline encompasses all this. It is a data-rich snapshot that precisely illustrates the client’s position within the negotiation phases.
It is crucial for improving all necessary processes to transform a lead from a potential client to a final client.
In other words, the pipeline helps provide an overview to:
- Identify leads that match your product
- Evaluate your sales force’s performance
- Identify and timely resolve potential issues
- Measure the efficiency of sales operations
- Consult relevant data regarding the status of negotiations
- Have a complete picture of products sold and renewals
To fully leverage its potential and keep the progress updated, a software capable of displaying updated, realistic, and easily interpretable data is indispensable. This is necessary to qualify and stabilize leads in relation to acquisition.
123 Marketing is the management software for businesses and professionals that also includes the pipeline management function. It allows for an entirely effective sales funnel and enables the accurate recording and querying of fundamental data for properly managing prospects, clients, and products.
It is important to specify that a pipeline must be carefully constructed, and its growth path should highlight data concerning the evolution of negotiations, sales, and renewals. The credentials of a well-structured pipeline include a fast sales cycle and a high conversion rate.
Creating the best marketing and sales pipelines means exceeding expectations
Let’s distinguish: while the marketing pipeline is the operational strategy managed by the marketing department to generate and select leads, the sales pipeline is the series of steps managed by sales managers to bring all opportunities into the sales channel.
We reiterate the concept: using appropriate tools to manage both aspects means synergizing a company’s marketing and sales divisions, providing the right support for mutual collaboration aimed at correctly qualifying a contact, opening a negotiation , and more easily selling products and services.
This is why it is essential that a business does not limit itself to sales and revenue forecasts but must responsibly integrate an effective, measurable and well-designed system that leverages data value to tangibly increase sales and the customer base. From the search and selection of leads, to mapping proper planning and management of visits, managing offers and negotiations, to closing deals and monitoring loyalty and product renewal steps.