Geomarketing employs information related to territoriality, enabling accurate analysis to strategically plan certain activities tied to commercial marketing. Thanks to its specific characteristics, geomarketing and the sales force are considered a perfect combination to support business. Let’s see why.
When did geomarketing begin?
Geomarketing began in the early 1990s, alongside the development of geographic information systems capable of representing maps in electronic format. This brought about a new need: to produce territorial information associated with marketing operations, creating real analytical strategies useful for business development processes in the corporate sales field.
In other words, what is geomarketing?
Born from the need to leverage geographic potential for marketing, geomarketing is a tool that allows the acquisition, analysis, and use of
georeferenced data, combining geo-localized information tied to a territory.
Geomarketing enhances sales performance with the 123Marketing geo-console
The 123Marketing geo-console allows for the mapping of information, reporting it in relation to data froma specific demographic area. It features a localized national database, is online and requires no installation, is always accessible from any device, and uses Google Maps technology for querying data of the areas to be monitored, with the capabilities of GIS software(geographic information system).
By selecting an area on the map, you can view prospects, competitors, your clients, ongoing negotiations, clients whith products up for
renewal, and other relevant information, thereby enhancing decision-making power for your business.
In other words, the company enters the market strategically, evaluates possible scenarios in advance, and consequently generates economic value.
All the advantages
- Geographically identify clients, prospects, and competitors
- Estimate the sales potential of the area
- Make sales routes efficient and optimal
- Optimize the management of commercial actions in the territory
- Design and make marketing campaigns more effective for specific territories
- Monitor the productivity of the sales force
- Monitor the performance of sales networks
- Analyze the trends of commercial campaigns in a specific area
- Identify the most productive areas
- Enhance the distribution channel
- Analyze the economy of a specific demographic area
Finding and reaching clients with territorial marketing means reducing costs and time, promoting a balanced distribution of your services and products, while also ensuring an equitable distribution of the workload among consultants during visits. This, in turn, allows more time
to be dedicated to prospects and clients, resulting in improved customer satisfaction.
Expanding your business through territorial analysis means refining market knowledge based on behavioral and distribution data related
to the area of interest.
Geomarketing is the intelligent way to foster growth, development, and management of the sales network through geolocated data.